Areté: The Ultimate Purpose of Life and Becoming Our Best Selves

“Do you know what the ultimate purpose of life is?" This question has lingered in our minds, been whispered in hushed conversations, and sparked debates around dinner tables for millennia. Some propose it's a divine quest for enlightenment or a spiritual connection. Others suggest it's the pursuit of happiness, wealth, or worldly success. Amidst these myriad viewpoints, I recently discovered Brian Johnson's perspective in his new book, Areté.

Drawing from both ancient wisdom and modern-day science, Brian suggests that the ultimate purpose of life is to consistently enhance our capacity to be our best selves. The Greeks termed this practice 'Areté.' Too simplistic? Perhaps.

Now, I may not be a renowned scientist or spiritual guru, but I've spent close to two decades immersed in the world of personal development. From studying to teaching and coaching others, I've been on the front lines. And the conclusion I've drawn? I concur with Brian. Not because of blind agreement or his recognized authority status (though he certainly has that!), but because it resonates deeply with my experiences. It feels authentic.

If you pause and reflect, you might recognize a common pattern in human behavior. We seem to thrive in moments where we truly embody the best version of ourselves. It's as if there's an inherent wiring within us that delights in these moments of self-actualization. Our joy multiplies when we extend our best selves to help others in meaningful ways—be it through a simple act of kindness, teaching, creative expressions like writing this blog, or even sending a heartfelt text.

This profound sense of joy and fulfillment, which the Greeks termed "Eudaimonia" (a state of flourishing or achieving the highest human good), seems central to our human existence. It's not just about transient happiness; it's about a profound state of being that aligns with our core nature.

So, what should you take away from this?

Understanding the game you're playing in life is vital. It might be time to reconsider our benchmarks for success and purpose. Perhaps the ultimate goal isn't a monumental achievement but a continuous journey of self-improvement, and, in the process, enriching our world.

How do you define purpose in your life? Before I leave, here's a thought-provoking quote to ponder. And if you're keen to delve deeper into this topic, pick up a copy of Areté here. Join the conversation on LinkedIn.

"Don't ask yourself what the world needs. Ask yourself what makes you come alive and go do that, because what the world needs are people who have come alive." — Howard Thurman

Keep shining! ✨
Lori