Nothing changes without consistent, deliberate action. 

If you're a self-development junky, riding solo, struggling to make things stick, I have great news! You don't have to do it alone. I can help you create the change(s) you want to see in your life at work and home. Click on the link below to learn how my coaching programs can help you.

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Before I landed my dream job. Before I lost 60 pounds. Before I started my own business. Before I learned how to set goals, build habits, and get shit done… I was a self-development junky, riding solo, struggling to make things stick.

No matter how many personal development books I read, TED talks I watched, degrees I achieved, or therapists I saw, I just couldn’t seem to break through. I felt frustrated and alone. On one hand, I was angry with myself for not being able to create and maintain the changes I wanted to see in my life, and, on the other hand, I felt guilty and ashamed for wanting more. No one around me seemed to be interested in these things. What was wrong with me? Why couldn’t I just be happy?

Things started to really change for me in 2008.

Scrolling through YouTube, I came across this guy named Brian Johnson and his Philosophers Notes (PN). For the next ten years, I watched every single PNTV episode he made, read every single PN he wrote, and learned with him as he continued to evolve both personally and professionally. Even though I didn't know Brian personally at the time, I started to feel less frustrated, less alone, and his consistency was rubbing off on me.

In 2011, beaming with excitement and wanting to share this wisdom with the world. I facilitated a 100-day Philosophers Notes Television (PNTV) challenge on Facebook. Only one person joined me (Thanks, Adam!). But, together we watched one PNTV a day for 100 days straight. It was awesome.

In 2012, not long after graduating from Gonzaga University with a Master's Degree in Organizational Leadership, I landed my dream job. Working as the Leader Development Specialist teaching leadership classes to formal and emerging leaders inside one of the most loved and successful financial institutions in the Inland Northwest, I got paid to share my love for personal development and help people bring out the best in themselves and those they lead. Even with two degrees at this point, I’m 100% certain I would not have landed that job without the PNs I’d been reading.

In 2014, I started working Brian’s wisdom into my leadership classes, team workshops, and the 1:1 coaching I was doing. People loved it!

In 2016, I started featuring one of Brian’s 101 Classes each quarter and offering them to individuals in-person who wanted additional support from me. Again, people loved them! The in-person classes consistently filled up within 24 hours of being announced. There was always a waitlist. Each quarter for four years straight 80 leaders would join me for two 90-minutes sessions, one week apart, to complete a master class. Not only that, but people who attended were getting results. People lost weight, became more productive, learned how to be better leaders, grew their confidence, got promotions, deepened their relationships with their loved ones, and a few even quit their jobs to pursue work they felt called to do. The hundreds of comments we collected after each class confirmed... the combination of Brian’s work with my facilitation was changing lives!

Results are compounding - “Hello, Radiant Exemplar!”

In 2019, I joined and graduated from Brian’s inaugural OPTIMIZE COACH program (Go, Class 1!), lost over 60 pounds, and supported 4 local OPTIMIZE COACHES in their mastery journey by facilitating and leading monthly meetups in my home for the year-long program. That November marked one of the highlights of my life when I was one of 5 graduating coaches selected out of 1000 to be recognized and celebrated by Brian and the OPTIMIZE Team as a “Radiant Exemplar” during our final session! Being an certified OPTIMIZE Coach and striving to maintain it (It's always day 1!) is my most prized achievement to date.  

In 2020, COVID put a stop to meeting in-person, so I made some tweaks and took my proven structure online with a small private group of self-development junkies to see what might happen. And, once again, success! What's even more impressive about this group is that none of them really knew who Brian was or how his work could change their lives before we started working together.

A new dream.

In 2021, I left my dream job to start my dream business. I continued to pilot the group coaching I was offering online and grew my pilot group from three to five to seven participants. For the next 8 months, we tested, tweaked, and adjusted until we found a good balance between new wisdom, application, and weekly ZOOM calls. And, again, success. Lives were being changed. One member of the group reduced her antidepressant medication; another one, who swore she could never become a morning person, now is. And another person, just quit a job she hated for what she calls her “dream job”. A dream job she didn't even know she wanted a mere 8 months ago.

Lives are changing.

Long story short, Brian’s work changes lives. It changed my life, and it continues to change my life and the lives of the people I work with. That said, nothing changes without consistent, deliberate effort, action, and practice. Living and leading your most authentic, most awesome, kick-ass life so we can build a happier, healthier, more loving world, isn't easy. It doesn't happen overnight. It takes time, and it never ends. On top of that, the people around you may not understand it. Or worse, they may judge you, make fun of you, or criticize you... which makes DOING THE WORK even harder.

That’s why I started coaching and that's why I started my own personal development business - so you don't have to struggle the way I did. You can start making progress immediately in areas it took me years to figure out. 

 

CLICK HERE TO LEARN HOW MY COACHING CAN HELP YOU!

 

Experience Brian's work firsthand - click here to get 30 days FREE of the HEROIC PREMIUM MEMBERSHIP Today!

AJ Amy Sanders, Business Owner and Wellness Coach, Washington, US

"Working with Lori helped me learn how to say no to things that distract from what matters most in my life. I realized that by saying yes to every request that came in, I was taking time away from my family and myself. I was anxious and not well rested. Learning to be true to my priorities and lovingly decline invites and other things has enhanced my life."

Greg Gallaway, Director of IT Engineering, Washington, US

"There are few people who have impacted my career more than Lori. I have always had an interest in leadership skills and read many books on the subject. With Lori’s mentoring I was encouraged to try out and implement suggestions from the books rather than just read about them. This led to promotions, improved team dynamics and better relationships." 

Jesse (Metadude) Doran, Project Manager, Influencer, and Coach, Washington, US

"Don’t work with Lori if you are not prepared to show up for yourself. Lori will guide you exactly as far as you are willing to go and no further. This innate wisdom in her coaching style makes sure that you are not dependent on her for your quality of life and results - improvements with her are yours to keep because you earned them!"

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